Every little tactic that can create enough interest to get that valuable extra opt in to your offer and/or add one more potential customer to your list is well worth examining and this particular tool (given its very modest one-off cost) is no exception.

You’ve been seeing this tool in operation more and more and if you aren’t using it — you are missing out…

In fact you might say you’ve been “putting your foot in it”… by not putting “it” in your footer… ouch! ;)

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